Barbara Minto developed The Pyramid Principle through her early years as a consultant at mckinsey & Company, Inc. She now runs her own consultancy, International, Inc., specialising in teaching the pyramid principle to people whose major training is in business or the professions. She has taught her course to most of the major consulting firms in the world's largest corporations and government organisations.
According to Minto, our mind is wired in a way that sorts all the information into separate pyramidal groupings. Her principle employs this same logic, allowing you to express your thinking in a better and more accessible manner. When structured this way, the ideas will easily click with the audience and maintain their interest.
Mckinsey Pyramid Principle Ebook.zip
This book is like a 173-page course in Vulcan logic and precise, persuasive writing by Barbara Minto who began her career at the fabled consultancy McKinsey. The book and the pyramid principle of the title refers to her belief that a pyramid structure is the correct and perhaps only way to present information persuasively. She argues: 2ff7e9595c
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